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Winnicki Digital Passion Led Us Here

A Growth Partner, Not a One-and-Done Service.

From launch to long-term success.

Your website should sell for you. Your follow-ups should happen without you. We design high-converting sites and build AI automations tailored to your business, so you can focus on the work that matters.

Mission

Help service businesses reclaim time and grow sustainably through transparent automation and strategic websites, without the overwhelm, inflated costs, or tech confusion. Fortune 500 expertise shouldn't be a luxury. I make it accessible to people building businesses that matter.

Winnicki Digital Small Business Website Parnet
Winnicki Digital Helping Small Businesses Thrive Online

Core Values

  • Live with Integrity – Do the right thing, always.

  • Be Honest & Transparent – Say what you mean. Share what matters.

  • Be Respectful – Every client, every project, every time.

  • Be Accountable – Own your work. Show up fully.

  • Always Be Learning – Stay curious, humble, and growing.

  • Be a Guide – Simplify the complex. Offer clarity and calm.

  • Stay Inspired – Lead with creativity, passion, and purpose.

Why Hire Revaya Instead of a Freelancer or Traditional Agency

You don’t need a bloated agency budget or a limited freelancer. You need a partner who brings big-picture strategy, hands-on execution, and clear communication every step of the way.

 

At Revaya, we sit between overpriced agencies and developer freelancers, offering thoughtful design, meaningful SEO, and seasoned leadership from someone who has led website strategy for national brands and now builds high-performing sites for small businesses.

 

No layers. No confusion. Just results.​

  • You’ll Work Directly With the Expert: No handoffs. No middle layers. Just one experienced partner guiding every step.

  • We Build Around Your Workflow: Need a system that fits your business? We adapt to your tools or create simple ones that are easy to manage.

  • You’ll Get Flexible, Transparent Support: No inflated packages. No surprise invoices. Just clear pricing, flexible options, and reliable support. 

  • Built for Small Business Budgets: After nearly two decades leading website strategy for national brands like Virgin Mobile, Intermedia, and Papa Murphy’s Murphy's Pizza, and Ultra Mobile, I bring that same level of clarity, performance, and polish to small businesses, without the agency markup.



Hi, I’m Shannon — a passion-led website strategist, designer, builder all in one,  and full-time RV explorer.

My story starts in Michigan, where I grew up dreaming of big cities and bigger purpose. That dream took shape in my early twenties when I moved to New York City, a city that became both my classroom and my launchpad.

 

In NYC, I dove headfirst into the digital world, eventually leading a $2M+ e-commerce website overhaul at Virgin Mobile that grew online sales from 3% to 25%. It was fast-paced, high-pressure, and thrilling, and it gave me a deep understanding of what truly drives results online.

 

But I wasn’t done yet.

 

Craving new perspectives, I made my way to Silicon Valley, joining Intermedia, a cloud software company. There, I shifted from DTC to B2B, leading a full brand and website refresh, rolling out a new CMS, and even integrating AI-driven personalization. I discovered that great websites aren’t just pretty, they’re powerful tools when built with intention.

 

Eventually, I found my way north to the Pacific Northwest, drawn in by the mountains, trees, and a more grounded lifestyle. I joined Papa Murphy’s HQ, where I led two massive website redesigns for $10.5M and developed a customer lifecycle program that helped increase online revenue by 80%.

 

After nearly two decades in corporate marketing, I felt called to do something more personal, more flexible, and more aligned with how I wanted to live and work. I named my business Revaya, meaning abundance, prosperity, and overflow. Not abundance in the hustle-culture sense. The kind where your cup runs over because you've built something that fits your life and nourishes your soul instead of consuming it.

I launched Revaya and took my business (and my two fur babies) on the road, living full-time in my RV and building websites from wherever the signal's strong and the view is beautiful.

Then, as AI began reshaping how businesses operate, I saw an opportunity to bring that same transformation to small businesses. I invested in an AI Agency Accelerator program, earned an AI Python certification, and completed over 150+ hours of hands-on training in AI automation and development. Now I help business owners resolve pain points, automate repetitive tasks, and build systems that give them hours back every week.

Today, I help growing businesses across the country build websites that convert and AI systems that save time. Sites that reflect who you are. Automations that handle the busywork. Solutions that make growth feel manageable instead of overwhelming.

 

Let's turn that "I know I should fix my website…" feeling into something you're proud of. Or that pile of manual tasks into a system that runs without you. I'm ready when you are.

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