Find & Fix what's not working
Website Audit & Analysis For Small Business
If your website isn't delivering results, you don't need to guess why. I'll show you exactly what's holding it back, what's working, and where to focus first. Clear answers. Prioritized fixes.
When you don’t know what’s broken, you can’t fix it
Your site may look fine. But "fine" doesn't build trust, rank well, or convert visitors into customers.
Maybe the design is outdated. Maybe it's loading too slowly. Maybe something deeper is quietly costing you results: broken SEO, confusing navigation, or a user flow that loses people before they take action.
Without answers, you're guessing. And every week your site underperforms is another week of lost leads and revenue going to competitors.
You walk away knowing exactly where you stand and what to fix first.
What an audit covers
I assess your site across five areas and deliver a prioritized action plan, not a generic checklist.
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SEO Structure – Metadata, keywords, hierarchy, alt tags. Are you set up to rank?
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UX and Navigation – Visitor flow, clarity, calls to action. Can people find what they need?
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Speed and Mobile – Load time, responsiveness, image size, technical flags. Is your site fast enough?
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Analytics and Behavior – Traffic patterns, drop-offs. What's the data telling you?
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Conversion Barriers – Where users fall off. What's stopping them from taking action?
What You Get:
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Full audit report with findings and recommendations
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Prioritized fix list based on impact
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30-minute call to walk through results and answer questions
“We thought our new website was fine until Shannon uncovered a 76% drop in organic traffic and a huge drop in engagement. She spotted critical issues we never would’ve seen. Now we’re rebuilding the site the right way, with her help.”
~ Happy Non-Profit Customer
Choose your audit cadence
One-Time Report
Best For: Quick clarity
A comprehensive assessment of your site's performance with prioritized recommendations. You get a full report, action plan, and a call to walk through findings.
Monthly Report
Best For: Ongoing optimizations
Monthly check-ins to track progress, catch new issues, and keep your site performing. Includes updated reports and recommendations each month.
Quartertly or Annually Report
Best For: Long-term strategy
Deeper analysis at regular intervals to track trends, measure against goals, and plan ahead. Ideal for businesses with seasonal patterns or major growth initiatives.
What comes after the audit?
Clarity is the first step. But real growth comes from knowing what to do next.
Your audit doesn’t just expose what’s broken, it uncovers what’s possible. Whether you’re ready to optimize, overhaul, or offload, we’ll guide you toward the smartest next move for your business.
Conversion Rate Optimization
If your site needs targeted fixes
Your site gets traffic but not results. I help you improve design, structure, and messaging to convert more visitors into customers without spending more on ads.
Think: smarter calls-to-action, simplified user flows, and measurable results.
Website Redesign
If your site needs a fresh start
Sometimes patching isn't enough. I offer strategic, SEO-first redesigns built to perform and grow with your business.
Clean slate, better performance, and a site you’re proud to share.
Website Management
If you want someone else to handle it
I implement the fixes, monitor performance, and keep things running. You focus on your business.
Hands-off support with hands-on results.